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Shop Pink 2019

PRETTY RUGGED: Luxe Faux Fur Waterproof Pink Large Blanket

Home and Garden Women-Led Partners

COACH WATCHES: Perry Watch

Jewelry and Accessories

CARPET ONE FLOOR & HOME: 2019 Welcome Mats – African Collection

Home and Garden

VIVORA: Pink Luno Felt Sitting Ball

Home and Garden Sports and Fitness Workplace

ESTÉE LAUDER: DARPHIN INTRAL Redness Relief Soothing Serum

K2: Cold Shoulder Snowboard

Sports and Fitness

ISL > Fashion Sports and Fitness

CAPEZIO: Craftin’ for a Cure

Home and Garden

GLYDER: Sunkiss Tank: Mauve

Fashion Sports and Fitness

WCN GROUP: Support the Cure® – Shero Mug

Home and Garden

ESTÉE LAUDER: Pink Perfection Lipstick Set

ESTÉE LAUDER: Limited-Edition Advanced Night Repair Synchronized Recovery Complex II with Pink Ribbon Bracelet

K2: Luv 100 Heat

Sports and Fitness

DEE OCLEPPO: Dee Logo Fairy Pump

Fashion Jewelry and Accessories

K2: Endless Luv

Sports and Fitness

GLYDER: Dawn Tank

Fashion Sports and Fitness

AUTONATION: Drive Pink

Travel and Entertainment

BANDIER: WSLY VINTAGE X BCRF Relaxed Raglan

KOI DESIGN, LLC: Scrub Top “A Message of Love”

Women-Led Partners Workplace

ANDY BOY | D’ARRIGO BROS. CO., OF CALIFORNIA: Romaine Hearts

Home and Garden

PAPYRUS: Papyrus x BCRF Card Collaboration – Heroes Wear Heels

Home and Garden

MANIC PANIC®: Pink Warrior™ Semi-Permanent Gel Hair Color

Beauty Women-Led Partners

ESTÉE LAUDER: Bobbi Brown Proud to Be Pink Lip Color Duo

NAKED CASHMERE: Love Sweater

STREAMLIGHT: Pink Nano Light®

Home and Garden

ESTÉE LAUDER: Pink Ribbon Pin

ANDY BOY | D’ARRIGO CALIFORNIA: Broccoli Rabe

Home and Garden

WCN GROUP: Support the Cure® – Stemless Wine Glasses

Home and Garden

APOLLO TOOLS, LTD.: 71 Piece Household Tool Kit

Home and Garden

POPSOCKETS: Poptivism by Popsockets

Jewelry and Accessories

CUISINART: Frozen Yogurt – Ice Cream & Sorbet Maker

Home and Garden

ANSELL: Nitrafree Pink Nitrile Examination Gloves

TYR SPORT, INC.: TYR Pink Men’s Penello Racer

Sports and Fitness

ISL > Fashion Sports and Fitness

CONAIR: True Glow® by Conair Thermal Paraffin Bath Moisturizing System

LOKAI: Breast Cancer Lokai

Jewelry and Accessories

NAKED CASHMERE: Love Gloves

Fashion Jewelry and Accessories Women-Led Partners

MARK ROBERTS: Spirit of Hope Fairy

Home and Garden

DEE OCLEPPO: Dee Cindarella Pump

Fashion Jewelry and Accessories

ISL > Fashion Sports and Fitness

DAV > Jewelry and Accessories

ESTÉE LAUDER: Clinique Great Skin, Great Cause Dramatically Different Moisturizing Lotion+

ISL > Fashion Sports and Fitness

ESTÉE LAUDER: RODIN olio lusso Luxury Lip Balm

SABBADINI: Bee Earrings

Jewelry and Accessories

ALEX WOO: Sterling Silver Princess Ballet Slippers

Jewelry and Accessories Women-Led Partners

GLYDER: Origin 7/8 Legging

Fashion Sports and Fitness

NAKED CASHMERE: LOVE Scarf

Fashion Women-Led Partners

WHO SHIRT COMPANY: Petal Pink Shirt

CONAIR: The Power of Pink 1875-Watt Cord-Keeper® Styler

CONAIR: InfinitiPro by Conair® 3Q Compact Digital Dryer

NAKED CASHMERE: Love Puff Slippers

Fashion Jewelry and Accessories Women-Led Partners

STAGE: BCRF Tote

Home and Garden Jewelry and Accessories

ALEX WOO: Sterling Silver Little Activist PINK Necklace

Jewelry and Accessories Women-Led Partners

WCN GROUP: Support the Cure® – Stainless Steel Tumbler

Home and Garden

WCN GROUP: Support the Cure® – Women’s Fleece Hoodie

BRILLO: Estracell Sponge Cloth

Home and Garden

K2: Kinsley Snowboard Boots

Sports and Fitness

ISL > Fashion Sports and Fitness

KOI DESIGN, LLC: Badge Reel

Women-Led Partners Workplace

SABBADINI: Bee Necklace

Jewelry and Accessories

PENTEL: EnerGel Alloy Gel Pen

STREAMLIGHT: Pink Strion® LED

Home and Garden

CARPET ONE FLOOR & HOME: 2019 Welcome Mats – The Signature Hope

Home and Garden

SAMSUNG GALAXY STORE: BCRF Themes

Travel and Entertainment

SABBADINI: Bangle

Jewelry and Accessories

ESTÉE LAUDER: BUMBLE AND BUMBLE Thickening Spray

PRETTY RUGGED: Luxe Faux Fur Waterproof Wine Tote

Home and Garden Women-Led Partners

KENDRA SCOTT: Breast Cancer Butterfly Charm

Jewelry and Accessories Women-Led Partners

DAV > Jewelry and Accessories

ALEX WOO: Sterling Silver Luck Elephant with Pink Enamel

Jewelry and Accessories Women-Led Partners

PRETTY RUGGED: Luxe Faux Fur Waterproof White Baby Blanket

Home and Garden Women-Led Partners

ISL > Fashion Sports and Fitness

DELTA AIR LINES: Skymiles Donation

Travel and Entertainment

STAGE: Trendy Neckerchiefs

Jewelry and Accessories

PAPYRUS: Papyrus x BCRF Card Collaboration – Pink Bow Heels

Home and Garden

ESTÉE LAUDER: AERIN Rose Lip Conditioner & Amber Musk Rollerball Set

Beauty Women-Led Partners

IPPOLITA: 18K Gold Carnevale Rings

Jewelry and Accessories

ISL > Fashion Sports and Fitness

ESTÉE LAUDER: GLAMGLOW® Limited-Edition GLOWLACE™ Radiance-Boosting Hydration Sheet Mask

GLYDER: Blossom Bra

Fashion Sports and Fitness

K2: Wildheart Snowboard

Sports and Fitness

ANSELL: ColorTouch Pink Latex Examination Gloves

PRETTY RUGGED: Luxe Faux Fur Waterproof Pink Baby Blanket

Home and Garden Women-Led Partners

WCN GROUP: Support the Cure® – Men’s T-Shirt

TYR SPORT, INC.: TYR Pink Women’s Penello Diamondfit Swimsuit

Sports and Fitness

WCN GROUP: Support the Cure® – Women’s T-Shirt

CARPET ONE FLOOR & HOME: 2019 Welcome Mats – Asian Collection

Home and Garden

PRETTY RUGGED:: Luxe Faux Fur Waterproof White Lap Blanket

Home and Garden Women-Led Partners

APOLLO TOOLS, LTD.: 53 Piece Household Tool Kit with Tool Box

Home and Garden

VHERNIER: Calla Pink Ribbon Bracelet

Jewelry and Accessories

CONAIR: Double Ceramic Triple Barrel Waver

ESTÉE LAUDER: Aveda Hand Relief™ Moisturizing Creme with Cherry Almond Aroma

TYR SPORT, INC.: TYR Pink Silicone Swim Cap

Sports and Fitness

DAV > Jewelry and Accessories

MANTRABAND: Stay Strong CharityBand

Jewelry and Accessories Women-Led Partners

PROVEN WINNERS COLORCHOICE : Invincibelle® Spirit II Hydrangea

Home and Garden

TYR SPORT, INC.: TYR Pink Women’s Arctic Scoop Neck Controlfit Swimsuit

Sports and Fitness

ESTÉE LAUDER: Donna Karan Cashmere Mist Eau de Parfum

NAKED CASHMERE: Love Pom Pom Beanie

Fashion Jewelry and Accessories Women-Led Partners

BCRF Charity Event

The BCRF Charity Event is, currently, a limited-time event in which players can obtain themed unlocks centered around donating for charity. The players can unlock these in-game items by paying for them, in which all the proceeds go to the BCRF or The Breast Cancer Research Foundation charity. The Breast Cancer Research Foundation (BCRF) is an independent, not-for-profit organization which has raised $569.4 million to support clinical and translational research on breast cancer at medical institutions in the United States and abroad. BCRF currently funds over 200 researchers in 6 continents and 13 countries.

BCRF Charity Event 2018 [ edit | edit source ]

On March 8, 2018, The BCRF Charity Event was released. In-game loot includes the Pink Mercy Skin, Ribbon and Pink player icons, and Ribbon, Cure, Together, and Pink Sprays. Real World includes Men’s and Woman’s Limited-Time shirts based on the Pink Mercy Skin. This event ends May 21, 2018.

Content unlockable in-game [ edit | edit source ]

This is content available/purchasable in-game.

In-Game Player Icon «Ribbon»:

Logging into the game during the promotional period unlocks you the Player Icon «Ribbon». This is also the Tier 1 Reward

With a purchase of $14.99 (not including tax) you can obtain the Pink Mercy skin, which is the focal point of the event.

We believe in creating a better world, and as part of that mission we’ve teamed up with the Breast Cancer Research Foundation to release a special charity skin in Overwatch: PINK MERCY!

Available for purchase in-game and online through May 21, all sales of this limited-time legendary skin will benefit BCRF and their mission to end breast cancer.

Blizzard Entertainment

As a brilliant scientist and the guardian angel of Overwatch, Dr. Angela Ziegler—codename Mercy—has dedicated her life to helping and healing others. Now you can help BCRF work toward a cure for breast cancer by purchasing the new PINK MERCY skin, available for a limited time on PC, PlayStation 4, and Xbox One.

Blizzard Entertainment

Blizzard Entertainment will donate 100% the proceeds that it receives from all Pink Mercy skin sales to BCRF, with a guaranteed minimum donation of $250,000 (USD). The total donation amount will be disclosed after the campaign concludes on May 21

Content unlockable through twitch [ edit | edit source ]

By watching the designated streamers for a certain number of accumulative hours you can earn exclusive sprays and player icons.

We’ve also partnered with community artist ONEMEGAWATT to create a series of themed Twitch Drops, including a new player icon and four all-new sprays. Available only during this event, you can earn these special Pink Mercy cosmetics by viewing select streams on Twitch during the two-week promotional period.

Tier 2 Rewards- In-Game Spray «Ribbon»:

Watching an accumulative 2 hours of participating charity streamers will earn you this.

Tier 3 Rewards- In-Game Player Icon «Pink» and In-Game Spray «Cure»:

Watching an accumulative 4 hours of participating charity streamers will earn you this.

Tier 4 Rewards- In-Game Spray «Together» and In-Game Spray «Pink»:

Watching an accumulative 6 hours of participating charity streamers will earn you this.

Designated Charity Streamer [ edit | edit source ]

Over the 14 days, a cadre of content creators from across the globe will be streaming Overwatch under the pink-ribboned banner of breast cancer research. On designated days, each creator will host a dedicated charity stream on Twitch, and all donations (including Twitch Bits) received during that specific stream will be sent to BCRF.

Check out the schedule below to see who’s participating and when their charity streams will be live:

In addition to streaming for charity, these channels will also have Pink Mercy Twitch Drops enabled any time they stream Overwatch from May 8 to May 21.

Twitch Drops [ edit | edit source ]

There are three Pink Mercy-themed global emotes available, they are all unlocked by cheering any amount of bits to the designated charity streamers during their charity streams

Twitch Emotes «MercyWing1», «PinkMercy», and «MercyWing2»:

Twitch Emote Name Emote Image
MercyWing1
PinkMercy
MercyWing2

Purchasable T-shirts [ edit | edit source ]

Along with In-Game loot, there are also T-shirts purchasable.

Show your support on and off the battlefield with a new, limited-edition Pink Mercy charity shirt.

Blizzard Entertainment

Designed by community artist VICKISIGH, 100% of the proceeds from these t-shirt sales will be donated to BCRF. Head over to the Blizzard Gear Store to learn more and pre-order yours today!

Overwatch Pink Mercy Charity Shirt for Men’s and Women’s:

Shirt Name Price Shirt Previews
Overwatch Pink Mercy Charity Shirt — Men’s $30.00
Overwatch Pink Mercy Charity Shirt — Women’s $30.00

Media [ edit | edit source ]


The Breast Cancer Research Foundation

Funding the Path to Prevention and Cure

The Breast Cancer Research Foundation (BCRF), a nonprofit organization, is the highest-rated breast cancer organization in the United States, with an A rating from CharityWatch and four out of four stars from Charity Navigator. The organization has been a leader in breast cancer research ever since its founding in 1993.

Over the years, BCRF has raised more than half a billion dollars in support of research on tumor biology, heredity and ethnicity, lifestyle, and more, which has made a major impact on how breast cancer is viewed and treated. From 2018 to 2019 alone, BCRF awarded $63 million in annual grants to nearly 300 scientists from top universities and medical institutions around the globe. This makes it the largest nonprofit funder of breast cancer science worldwide.

Myra J. Biblowit, president and CEO of BCRF, summed up the organization’s endeavors by saying, “Our goal is to accelerate the breakthroughs—bringing us closer to a cure—to speed up the progress that will improve survivorship and quality of life for breast cancer patients today.»

BCRF commits 91 cents of every dollar directly to its mission.

Areas of Focus

BCRF’s investigators have been a part of every major breakthrough in breast cancer in the areas of prevention, diagnosis, treatment, and survivorship. In addition, BCRF has a specific—and major—commitment to metastatic breast cancer research.

Estimates put the number of women in the United States currently living with metastatic breast cancer at 150,000 or more.   Their cancer is not curable; treatment, which is ongoing, is given to extend life. Each year, however, about 40,000 women with metastatic breast cancer die of the disease.  

BCRF established the Evelyn H. Lauder Founder’s Fund, a multi-year international program dedicated to metastasis that is the first large-scale global effort to unravel the biology of metastasis, with more than $30 million earmarked to date. It is the largest privately funded project exclusively focused on metastasis in the world.

The Evelyn H. Lauder Founder’s Fund will make it possible for researchers, through a multi-year, multi-institutional international collaboration, to identify why there are breast cancers that spread faster than others and why some cancers respond to certain therapies when others don’t.

Expert-Driven Efforts

«BCRF is committed to bringing an end to breast cancer by advancing the world’s most promising research,” says Marc Hurlbert, PhD, chief mission officer of BCRF. This, he continues, is why BCRF identifies men and women in science and medicine that have a track record of success—giving them the funding, as well as the freedom, to develop their best ideas. This approach has been in place since the organization’s founding.

The BCRF’s scientific advisory board, which includes leading experts in breast cancer research, is active in informing and steering the grant-making direction and process. Board members invite laboratory scientists and clinical investigators considered to have the potential to make a significant contribution to the greater understanding of breast cancer to submit a proposal describing their intended research.

Dr. Clifford Hudis, former chairman of the BCRF scientific advisory board, summed up the feelings of the board by saying, “We always encourage our researchers to take bold and radical steps. If they have promising leads, we want them to follow them. We don’t expect everything to work, but we do expect there to be real advances in science. Our reward is in lives saved.”

BCRF Initiatives

In 2016, BCRF launched their drug research collaborative. Dr. Hurlbert describes this initiative as bridging the gap between academic investigators and access to drugs in development. He added, “Initially funded by a three-year, $15 million grant from Pfizer, researchers will also have access to the company’s broad portfolio of approved products and its pipeline of drugs still under development.”

Dr. Norton described the importance of the drug research collaborative saying, “It will encourage more creative, academic-driven research and give more patients access to clinical trials. We believe this unique approach has the potential to greatly accelerate and impact research progress and, ultimately, lead to more breakthrough discoveries.”

When Former Vice President Joe Biden spoke about the Cancer Moonshot in 2016 and called for commitment, cooperation, and collaboration from cancer research organizations to end cancer, BCRF graciously responded. It committed to doubling its annual cancer research funding and aims for a cumulative investment of $1 billion by the year 2021.

Staff and volunteers conduct fundraising activities; BCRF does not use the services of outside professional fundraisers. That said, income comes from corporate partners, individual donors, grants, and special events across the country.

BCRF History

Evelyn Lauder, a breast cancer survivor, and her friend Larry Norton, MD, believed that research was the way to find the answers for a breast cancer cure. Lauder chaired the board of the foundation from its inception in 1993 until her death in 2011.

Several years earlier, after being diagnosed and treated for early-stage breast cancer, Lauder assisted in the establishment of a breast and diagnostic center. The Evelyn H. Lauder Breast Center can be found at Memorial Sloan-Kettering Cancer Center in New York City, where Lauder also served as a board member. Dr. Norton is now BCRF’s scientific director and the medical director of the Lauder Center.

Lauder and Alexandra Penney, then editor of SELF magazine, created the signature pink ribbon and launched the breast cancer awareness campaign within the Estée Lauder companies. Ribbons, along with self-exam instruction cards, were made available at Estée Lauder counters around the world. The pink ribbon and the instruction card helped to raise women’s consciousness about breast cancer.

Today, the pink ribbon is recognized worldwide as a symbol of the need for breast cancer awareness.

Fortunately, there are now organizations such as Charity Navigator and CharityWatch that can help people make better choices about where to donate their hard-earned resources or precious time.

Charity Navigator

According to Charity Navigator, the Breast Cancer Research Foundation rated at 4 out of 4 starts as of April 1, 2019. Specifically, the organization scored 86.54 out of 100 on financial attributes, and 100 out of 100 on transparency and accountability. 87.8% of expenses are directed towards programs that benefit research or people living with the disease, with the remainder going towards administrative costs and fundraising.

CharityWatch

The Breast Cancer Research Foundation currently draws of a grade of «A» from CharityWatch, being one of the few organizations to receive an A+ in the past. An important figure for people willing to donate is the cost to raise $100, or the amount of money the organization must spend to raise $100 (for those who have done fundraising realize this can be challenging). As of December, 2018, the number for BCRF is $9, meaning that $9 is spent to raise each $100 that can then be contributed to research.

You can follow the Breast Cancer Research Foundation on Twitter at @BCRFcure

Investigating Breast Cancer BCRF

Listen on Apple Podcasts

Official Podcast of the Breast Cancer Research Foundation

Listen on Apple Podcasts

  • 28 FEB 2020

Developing Personalized Risk Prediction with Dr. Mark Robson

Developing Personalized Risk Prediction with Dr. Mark Robson

Dr. Mark Robson talks about how he’s working to help identify the right tests for the right person at the right age
How can researchers provide more precise risk estimates so that individuals with inherited risks can make informed decisions about their health, so that the right women are getting the right tests at the right age? Dr. Robson is conducting studies that employ advanced technologies that incorporate information from genetic tests to enhance the precision of genetic risk assessment in women with mutations in the BRCA gene.

  • 17 JAN 2020

Unraveling Metastatic Breast Cancer, with Dr. Martine Piccart

Unraveling Metastatic Breast Cancer, with Dr. Martine Piccart

Dr. Martine Piccart talks to us about the power of collaboration in metastatic breast cancer research
Metastasis, the spread of cancer cells from the breast to other sites in the body, is responsible for nearly all breast cancer deaths. Approximately 150,000 men and women are diagnosed with metastatic breast cancer each year. Today, BCRF is the largest private funder of this critical area of research.
Dr. Martine Piccart is passionate about metastasis research and the vital role that international collaboration plays in her work. A BCRF investigator since 2004, Dr. Piccart’s research aims to better understand the origins of metastatic breast cancer and how it evolves. Through the Breast International Group (BIG), she oversees the AURORA-EU study, the Belgium-based arm of the Evelyn H. Lauder Founder’s Fund for Metastatic Breast Cancer Research. Named for BCRF’s founder, the Founder’s Fund is a multi-year, international collaboration. In 2019, AURORA-EU presented findings on the molecular differences between metastatic cells and other tumor cells, revealing a new avenue of research including the potential for targeted treatments.
Dr. Piccart is Professor of Oncology at the Université Libre de Bruxelles, Belgium, and Director of Medicine at the Institut Jules Bordet. She is also the co-founder and chair of BIG, which unites 55 academic research groups from around the world, running over 30 trials, and developing numerous research programs.

  • 20 DEC 2019

Young women and breast cancer, with Dr. Ann Partr >

Young women and breast cancer, with Dr. Ann Partridge

For young women, a breast cancer diagnosis presents a unique set of challenges not only due to age, but the biology of the disease as well. While a diagnosis under the age of 40 is rare, the disease tends to behave more aggressively. Compared to older breast cancer patients, young women treated for the disease tend to have an increased risk of experiencing emotional distress, treatment-induced sexual dysfunction, and concerns about future pregnancies. This is where Dr. Ann Partridge steps in. Her BCRF-supported research seeks to understand the complex issues young women with breast cancer face. Dr. Partridge studies the biology behind their breast cancers as well as focusing on how young women make their way through their experiences – whether it’s physical or emotional. A BCRF researcher since 2016, Dr. Partridge is co-founder and director of the Young and Strong Program for Young Women with Breast Cancer, and serves as the Director of the Adult Survivorship Program at Dana-Farber Cancer Institute and Brigham and Women’s Hospital. Dr. Partridge is Professor of Medicine, Harvard Medical School.

  • 2 DEC 2019

BCRF Symposium & Awards Luncheon: Live from New York City

BCRF Symposium & Awards Luncheon: Live from New York City

Every October, BCRF-funded researchers are honored at the annual Symposium & Awards Luncheon in New York City. This is when BCRF makes its formal announcement of research grants for the upcoming year and recognizes its investigators for their devotion to ending breast cancer with their trailblazing scientific inquiry. The event provides a unique opportunity for BCRF researchers to convene, share ideas and collaborate with fellow colleagues from around the world. This year’s program began with a symposium featuring an expert panel of BCRF investigators. They discussed current breaking topics in breast cancer research, ranging from prevention and diagnosis to treatment and survivorship. We’re proud to share that discussion here in this special bonus podcast.

  • 1 hr 11 min
  • 11 OCT 2019

Mapping and understanding brain metastasis in breast cancer, with Dr. Priscilla Brastianos

Mapping and understanding brain metastasis in breast cancer, with Dr. Priscilla Brastianos

Metastasis, when cancer cells leave the breast and spread to other sites in the body, is the major cause of mortality from breast cancer. The brain is one of the most common organs breast cancer invades, occurring in more than one third of patients with advanced breast cancer, up to 300,000 patients a year. The prognosis of cancer patients who develop brain metastasis is poor, with only 20 percent of patients surviving at one year.
For Dr. Priscilla Brastianos, a BCRF investigator since 2017, this cause hits close to home. Both her mother and grandmother died of metastatic breast cancer. That’s why she has dedicated her career to better understanding brain metastasis. As the Director of the Central Nervous System Metastasis Program & Assistant Professor of Medicine at Harvard Medical School and Massachusetts General Hospital, her research focuses on understanding the mechanisms driving metastatic disease to the brain. She is currently conducting studies to characterize the genetic and molecular profiles of brain metastasis compared to primary breast cancer with the goal of identifying potential targets for therapy and strategies to improve response to existing therapies.

  • 25 SEP 2019

The De-Escalation of Therapy, with Dr. Eric Winer

The De-Escalation of Therapy, with Dr. Eric Winer

How should we – patients, family, doctors – consider the careful balance in identifying patients who might benefit from less rigorous course of treatment?
Dr. Eric Winer, a BCRF investigator since 2003, studies this concept. Known as “de-escalation of therapy,” this form of personalized medicine challenges the “one-size-fits-all” approach to breast cancer treatment. His current BCRF-supported study aims to improve quality of life by reducing post-surgery chemotherapy in carefully selected patients with early-stage HER2 positive breast cancer and an excellent prognosis.
Dr. Winer is Professor of Medicine at Harvard Medical School and Chief, Division of Women’s Cancers and the Thompson Senior Investigator in Breast Cancer Research at Dana-Farber Cancer Institute. He is also the recipient of BCRF’s 2019 Jill Rose Award for scientific excellence and the Westchester Women’s Award in honor of Marla Mehlman.

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